Trade and Professional Associations
Be the room your industry can’t afford to miss, all year round and not just at conference time. Renewals and sponsorship follow.
The science of belonging.
The business of community.
Belongology is a strategy and technology partner that grows your community’s revenue, from members who join and renew to partners and sponsors who invest.
So,
you have a business that relies on membership or community growth.
You want a place people belong, that pays its way.
The real question
What share of your members and partners see enough value to renew?
And how do you engage the rest?
What leaders tell us
It's easier said than done.
Here’s what usually gets in the way.
Membership directors
“People sign up, then they don’t come back.”
Partnerships leads
“Our partners want proof of ROI before they renew.”
CIOs and COOs
“Our tech and data lives in five places.”
CEOs
“We need higher margin events and products to support growth.”
Who we serve
Built for communities of every kind.
Non-Profits
Give the people who care about your cause a place to find each other, and a reason to keep giving their time and support.
Employee Benefit Providers
A benefit is only valued when it’s used. We build the community that gets people through the door and keeps employers re-signing.
Businesses
Customers who feel like insiders stay longer, spend more and bring their friends. We build the inner circle that makes it happen.
Members Clubs and Organisations
The welcome, the familiar faces, the evenings people talk about. We design what makes membership feel personal, in the room and online.
What we do
Four services, one partner.
Two revenue streams, members and partners, grown together. Take one service or all four.
Most clients start here01
Strategy
A commercial model that pays its way.
Individual and corporate propositions, pricing, partner and sponsor packages, and a 12-month plan.
02
Platform
One platform, one member view.
Joining, renewals, community, events and reporting in one place, on our platform or yours.
03
Experiences
Events that foster belonging.
Awards, summits, festivals, peer circles and regular programming, conceived and delivered end to end.
04
Journeys
A reason to stay and engage.
Welcome, engagement and renewal journeys designed around what members feel at each stage.
How we work
A scientific +human method.
Tailored to your objectives, members and budget. Timings are a typical guide, agreed with you up front.
01 · 1 to 2 weeks
Listen
Talk to members and your team, map user journeys and analyse the data you already have.
02 · 1 week
Diagnose
Find where people lose the thread, and why.
03 · 2 to 3 weeks
Design
Shape the proposition, platform and experiences around what we learn.
04 · Ongoing
Grow
Launch end to end in 2 to 4 months, then measure and adjust. Then we do it all again.
The member journey
Designed around how people feel.
From the first welcome to the moment they recommend you, every stage has a feeling to earn and a job for us to do.
01
Activation
“I’ve started.”
Welcome journey and a quick first win
02
Participation
“I keep coming back.”
Personalised event and content prompts
03
Connection
“I know people here.”
Introductions, peer circles and programming
04
Satisfaction
“This is worth it.”
Pulse checks and member voice
05
Renewal
“I’m staying.”
Value recap and a timely renewal journey
06
Advocacy
“You should join.”
Referral and introduction routes
Why Belongology
All four, under one roof.
One partner, from strategy to platform delivery. Our platform or yours, plus the people who make it work.
| What you get | Consultancies | Platform providers | Marketing agencies | Belongology |
|---|---|---|---|---|
| Proposition and pricing | – | Partly | ||
| Platform | – | – | Ours or yours | |
| Experiences and events | – | – | – | |
| Engagement journeys | Partly | – | Partly |
The people
Run by a senior leader who’s been in your seat.
Community builder · Board-level operator · Ex-journalist
- 20+ years turning audiences into members, sponsors and loyal event-goers, 10 of those at MD level.
- Thousands of events conceived and delivered for the world’s biggest brands, from awards and conferences to consumer festivals.
- Club, corporate and digital memberships run, with corporate memberships reaching up to 20,000 people.
- A journalist first, so every community gets a story worth telling.
Plus a network of world-class event, tech and learning associates, chosen to fit each project.
Nicole Goodwin
Founder
Working together
Four ways in.
Most clients start here
4 to 6 weeks
Strategy Blueprint
Individual and corporate propositions, pricing, platform review and a 12-month plan.
Setup, then monthly
Platform and Launch
Your membership and community, on our platform or yours.
Project work
Events, training, content
Every part of your offering, from event concepts, delivery and content to training.
Monthly
Growth Retainer
Experiences, acquisition, content performance and partnerships, reviewed every month.
Enquire about pricing →
Every engagement is scoped to your goals and budget.
Next step: a 30-minute discovery call
Let’s find out what makes your people belong.
the first coffee’s on me
or email nicole@belongology.comNot ready to talk yet? Get the field notes.
One short, practical idea on membership, community and events, every Thursday.